Your AdRank in Google AdWords

You want to have a marketing campaign for your service or products? Normally, you will have your commercials on newspaper, TV programs, billboards, and radios. With the development of Internet, web media is becoming a main stream for companies to set up their marketing campaign. The example is the usage of Google AdWords as the marketing strategy.

The major differences between Traditional Marketing and Online Marketing are the following:

Traditional Marketing:

• Charged based on number of impressions
• Charged based on number of circulations
• Cost for the campaign can be very expensive
• Ads are the same for everyone

Online Marketing:

• Charged based on number of clicks
• Ads are different even users type the same keywords
• Every click can cost different amount of money, based on different time, location, competitors, and cost per click (CPC)

Actually, Google is auctioning its realty of its space for your marketing campaign. That is the reason why the CPC is unpredictable. It is based on competition, location, time and other factors.

Even you paid Google for your campaign, it is possible that your ads will never show up. This is because Google rank your campaign based on AdRank. Your high AdRank determines the probability of your campaign showing up. AdRank is effected by your ad quality, which is the relevance to the keywords and your landing page.

Google will find keywords in landing page related with ads keywords. If they do not match, this page is determined irrelevant.

Google also uses Click Through Rate (CTR) as a metric for measuring effectiveness of the campaign. The CTR means number of clicks per impression. Usually, the CTR of 2% is considered good for a campaign.

This blog just gives the overview of Google AdRank. The next blog will talk more detail about Google AdRank.