Google Analytics Overview

Google Analytics is a free web based BI tool for website traffic analysis. It could be used as a standalone tool or along with Google Adwords.

Google Analytics has the following functions:

• Use site search data to improve keywords and campaigns
• For E-Commerce website, a Google Analytics script could enable transaction tracking down to keyword level
• Geographical market targeting
• Find out poor performance campaign keywords and focus on profitable keywords
• Identify high spenders and target that market segment
• Import referring sites into a placement targeting campaign
• Use conversion funnels to identify customers' actions towards each page
• Monitor Google Adwords Traffic

These are the initial findings for Google Analytics from YouTube channel.