The Overwhelmed Data of Google Analytics, really?

Google Analytics is used by many Web Analysts for finding out the website traffic information. However, the data it generated have lots of dimensions, page view, unique page view, landing page, visit, keywords, source, browser info... First time users, like me, usually don't have any clue where to start. 

Maybe you agree with me. However, I am here to point out the fact that many first time users got overwhelmed by data is because they don't know what they really want to do. They don't really know what they want to analyze. They don't know what questions to ask. "The main reason for project failure is unclear project requirements". As a Web Analyst, you should know the exact question to ask. The meaningful questions are like: "What are the keywords people use most to land in this page?", "How did visitors navigate through the entire website?", "Why did some average people leave this page in 10 seconds?"

Although Google Analytics cannot answer some of these questions. It will provide related data from different aspects to help you find the reasonable answer. After you find the answer, Google Analytics also provide data visualization tools to further assist you in generating professional reports.

To summarize, as a Web Analyst, you should have a clear logic in mind. The first step is to have a question. With that question, you login the Google Analtyics account to search for related data. When you get the answer, you could use Google Analytics data visualization tools to help with the report.